Youtube IP2026
WindowSeat
Case Cover
ClientFlixBus
FocusYoutube IP
Year2026
01 / Overview
Window Seat: A cultural IP showcasing India's independent music talent live on a moving bus.
Window Seat was developed as a cultural IP to showcase India's emerging and independent music talent, using the FlixBus journey itself as the storytelling device. We produced an intimate, community-driven music series where six of India's emerging independent artists performed their unreleased favourites live on a moving bus.
Credits
- Agency & Production HouseThe Painting Pictures
- Creative HeadNav Arora
- DirectorSarah Medha
- DOPChristo Joy
- CuratorDeepika Seth
02 / Campaign Impact
Results Achieved.
Views
8M+
across Youtube, Instagram and YT Shorts
Shares
300k+
across Youtube, Instagram and YT Shorts
Earned Media
15L+
from leading publications nationwide
03 / Visual Works
Media
Gallery.
Selected frames, key highlights, and behind-the-scenes visuals showcasing the design, direction, and creative output of this campaign.
Reel
Reel
Reel
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